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Brand Identity

BookWish is the dream app for books – connecting readers and indie bookstores. The UI should feel like a modern, cozy bookstore: warm, uncluttered, and calm.

Brand Adjectives​

  • Bookish, cozy, indie
  • Warm and welcoming, not loud or childish
  • Light, airy layouts with breathing room
  • Quietly confident — the books and conversations are the stars, not the chrome

Design Philosophy​

This visual language defines how all Flutter and web UI should look and feel. The design should create an atmosphere that:

  • Feels like a modern, cozy bookstore
  • Keeps the focus on books and conversations
  • Avoids loud or childish elements
  • Maintains breathing room and whitespace
  • Radiates quiet confidence

The books and conversations are the stars, not the chrome.